As regulations come into force on Friday, inboxes fill with messages hoping to persuade customers to stay subscribedAs the GDPR deadline approaches, businesses have been resorting to ever more desperate attempts to get users to open their emails. Last-minute frenzy of GDPR emails unleashes 'torrent' of spam – and memes Read moreAnd there has been a consumer backlash against some of the more drastic attempts to attract attention. In theory, not replying to GDPR consent emails means companies will unsubscribe you from their mailing lists without you having to take any action. There are also five other justifications for a company processing your personal data emailing you – contract, legal obligation, vital interests, public interest and legitimate interests. Demand for advice about the GDPR changes caused the Information Commissioner’s Office website to be unavailable for a period of time on Wednesday.

Source: The Guardian May 24, 2018 16:32 UTC