Experts say the reason for businesses looking beyond profitability is brand value. “This rating reviews the environmental and social impact of the business that is seeking a loan from us. Another reason that experts cite for businesses looking beyond profitability is brand value. “Environmental and social concerns are often clouded by short-term profitability goals and peer pressure, which is bad for business,” he says. “Responsible business is risk mitigation and ensures longevity,” says Vikas Goswami, head (sustainability) at Godrej Group.

Source: Mint February 12, 2017 19:56 UTC