The range of products as part of the deal between toy firm Sambro and Acamar Films will feature characters from the multi-award-winning pre-school animation, Bing. Chief licensing officer at Acamar Films, Katie Rollings, said: “The Sambro Bing range includes products made for little hands that offer big opportunities for curiosity, creativity and connection. Read more: Conservatives selects candidate for Bury SouthBrand and licensing director at Sambro, Clare Rix, said: “We’re genuinely excited to be working with Acamar Films to support its growing programme of Bing consumer products in the UK and EU. “Sambro has an incredibly strong, synergistic relationship with Acamar Films, and we look forward to working with the team. “Introducing the Bing brand is a strategic move, which further expands our arts and crafts and outdoor toy portfolios and strengthens our pre-school offering.

Source: The Times October 01, 2023 10:04 UTC