Burson-Marsteller Africa, a strategic communications and public relations firm, today, 26 February 2018, announced a partnership with a reputation research firm, Reputation Matters. Through the partnership, Burson-Marsteller Africa will enhance its reputation management offering across its network of partners and affiliates spanning 52 countries in Africa. “Today clients are more conscientious about their reputation, especially with the growth of social media and easier access to information,” said Robyn de Villiers, Burson-Marsteller Africa Chair and Chief Executive Officer. Our partnership with Reputation Matters will help us to ensure that our communications are built on a solid, evidence-based foundation.”“We look forward to working with the Burson-Marsteller team in providing strategic reputation research to their clients across Africa,” said Regine le Roux, Reputation Matters Managing Director. The potential for increased economic growth within Africa is endless and with that comes the need for trusted research results that help build business reputation.

Source: The North Africa Journal February 26, 2018 10:30 UTC