Burger King is cutting the price of its Impossible Whopper, the faux-meat burger it introduced last year, as sales start to slip. The company, which has more than 1,000 Burger King locations, said sales seem to be stabilizing at that level. Dominic Flis, a Burger King owner in Little Rock, Ark., said Impossible Whopper sales have recently fallen to fewer than 20 per store a day, down from 30 when it was first introduced. Impossible Whopper sales were not cutting into regular Whopper sales, UBS analyst Steven Strycula said in a note last month. But Chandler doesn’t expect the Impossible Whopper to be cut from menus anytime soon because of the chain’s big investment in a national rollout.

Source: Los Angeles Times January 22, 2020 22:52 UTC