In Deloitte's study, consumers were asked about the reasons why they may or may not trust pharma companies. For those who did not trust pharma companies, 65 percent believed these businesses focused on profit-making rather than saving lives. Related to that, 52 percent did not trust pharma companies because of the high prices of medicines. Unlike big tech companies, pharma companies haven't historically turned to their leaders to share strong stories or visions. In short, they were asking for transparency, for pharma companies to openly share information and motives in straightforward language.

Source: Manila Times September 26, 2021 12:11 UTC