This move further solidified its commitment to women's football, and with it, AXA became the club's official global training partner for both teams. Krungthai-AXA Life Insurance leverages its partnership with Liverpool FC, which has roughly 5 million fans in Thailand, through high-engagement, fan-centric marketing campaigns to boost brand visibility. AXA's partnership with Liverpool FC provides exclusive, money-can't-buy experiences for AXA's insurance customers and partners, said Bubphawadee Owararinth, chief marketing officer at Krungthai-AXA Life Insurance. "AXA's partnership with Liverpool FC provides exclusive experiences for AXA's insurance customers and partners, including VIP trips to Anfield. WINE CONNECTIONIn addition to sport, AXA Group has also placed importance on supporting culture and the arts.

Source: Bangkok Post February 18, 2026 23:17 UTC