The advertising landscape has always been a fast-moving, and competitive space. XR experiences can help you to reach both local and global customers on a more emotional and significant level. Some programmatic advertising companies and brands invested in the future of XR advertising are also beginning to look at other ways of collecting information from things like eye-tracking technology. There are plenty of fantastic examples of companies already implementing try-before-you-buy advertising experiences into their customer purchasing journey with simple AR apps. Increasingly, we’re seeing more interactive and immersive advertising experiences appear as companies try to connect with distributed customers worldwide.

Source: Libya Today June 17, 2022 12:00 UTC