Airbnb brand designer Paul Stafford shares marketing secrets JOHN ANTHONYStuff.co.nzUK branding expert Paul Stafford recalls his pitch for Airbnb contract. Design Studio chief executive Paul Stafford said technology, such as social media, enabled companies and brands to have conversations with customers. READ MORE: Pokemon Go could be next big marketing tool for retailersStarted in 2009 Design Studio is a London "brand experience" agency, with an office in San Francisco. To understand the brand, Design Studio had employees visit 13 cities across four continents, staying with 18 hosts and recording every aspect of their stay. Design Studio provided Airbnb with guidelines to implement a strategy that would help it tell its brand story for the next 10 to 15 years, he said.

Source: Stuff August 15, 2016 05:26 UTC