He says homebuilders should approach construction and services with professional practices in order to keep customers happy and build brand awareness. "The land and buildings tax that becomes effective next year will not be a key factor to affect the homebuilding market," Mr Sithiporn says. Mr Sithiporn, also president of PD House Corporation, says uncertainty remains about Thailand's economic recovery due to the volatile global economy, Brexit and the domestic political situation. Sithiporn Suwannasut, president of the Thai Home Builders Association (THBA), says many homebuilders have paid less attention to brand awareness and communications. "Construction language is sometimes not the same as the consumer's," Mr Pichit explains.

Source: Bangkok Post August 07, 2016 23:48 UTC