Barron Segar is President and CEO of World Food Program USA, an organization based in Washington, DC, that supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger. (CNN) This year's Super Bowl will be full of firsts: the first without a packed stadium; the first requiring players and coaches to follow Covid-19 protocol; and the first broadcast in a long time to go without ads from some of its big, perennial advertisers. That is surprising considering the Super Bowl, which typically draws around 100 million viewers, has been frequently rated the most-watched broadcast of the year, commanding multimillion-dollar ad spends from major corporations. What's even more extraordinary is Anheuser-Busch's decision to scrap its Budweiser Super Bowl ad in favor of supporting the Ad Council and COVID Collaborative's vaccine awareness initiative and donating money to go toward the organizations' future ad campaigns. A company spokesperson said Anheuser-Busch's total donation to vaccine education and awareness would amount to "a multimillion-dollar commitment."

Source: The Nation February 06, 2021 18:00 UTC