A Super Bowl ad from Budweiser that focuses on the hardships endured by an immigrant to the U.S. has triggered a backlash in the days leading up to the big game. The ad, previewed on TV and the Internet, tells the story of Budweiser’s German founder Adolphus Busch, who traveled to the U.S. in 1857, later teaming up with Eberhard Anheuser to brew the iconic American beer. During the spot, Busch is treated with suspicion because he doesn’t “look like he’s from around here.” Despite the abuse, he goes on to make history because “nothing stops your dream.”Although Budweiser has said the ad is a celebration of an American success story and is not linked to current politics, it comes just days after President Donald Trump signed a temporary travel ban that targets Muslim travelers, immigrants and refugees. As such, some social media users have criticized the spot for being pro-immigrant and overtly political, leading to a mooted boycott. One tweeter lamented having to turn her back on the “precious” Clydesdale horses that represent the brand, but added “rule of law = borders.” Another complained that politics shouldn’t be part of sports.

Source: Huffington Post February 05, 2017 05:25 UTC