These big-brand absences are just one more way Super Bowl LV will look very different from previous years. And Super Bowl parties will be more likely to be smaller affairs with pods or families. "I think the advertisers are correctly picking up on this being a riskier year for the Super Bowl," said Charles Taylor, marketing professor at Villanova University. ... At the same time, there's risk associated with doing anything too somber." The pandemic has cut sharply into sales for many Super Bowl advertisers.

Source: The Star January 25, 2021 12:00 UTC