Budweiser has won the Super Bowl battle between brands that tends to lead up to the Big Game. Overall digital content engagement around Budweiser has increased 606% since the brand's Super Bowl advertisement first went online, per marketing technology company Amobee. Building materials supply company 84 Lumber has a Super Bowl advertisement that highlights a mother and daughter's journey from Mexico to America. It has been able to amass the sixth most SuperBowl advertising-related digital content engagement to date (with 23% as much Super Bowl ad-related digital content engagement as Budweiser). Marques feels as though his company cannot let consumers and viewers down with Budweiser's annual Super Bowl advertisement.

Source: Forbes February 04, 2017 23:33 UTC