Bud Light is ‘coming back’ but controversy is a ‘wake-up call,’ Anheuser-Busch exec saysAnheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. Last month, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title the brand held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Marcondes struck an optimistic tone about Bud Light and said the brand will begin to go around the country to reconnect with consumers.

Source: CNN June 20, 2023 18:29 UTC