Listen to this articleInvestors in NocNoc were reluctant to absorb losses for long stretches, according to Pawoot Pongvitayapanu, a local e-commerce expert. This convergence of online and offline channels should bolster their competitive edge against dominant foreign e‑marketplaces, said Mr Thanawat. “This model is similar to Taobao in China, where delivery can take less than one hour,” said Mr Thanawat. Kulthirath Pakawachkrilers, president of the Thai eCommerce Association, said NocNoc had not broken even once in the six years it had been operating. The company’s accumulated revenue from 2015 to 2024 was 3.26 billion baht, posting an accumulated loss of 4.52 billion baht.

Source: Bangkok Post January 09, 2026 13:50 UTC