Broadcasters call for tighter rules on Big Tech’s devicesReuters, BRUSSELSGoogle, Amazon, Apple and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world’s largest broadcasters told European Commissioner for Competition Teresa Ribera yesterday. Services such as Google TV and Amazon’s Fire TV have recommendation systems, as well as search functions, that may prioritise some content over others. “It is crucial that the Commission designate major TV operating systems as gatekeepers and ensure adequate oversight to guarantee fairness and contestability,” the broadcasters said. The broadcasters also voiced concerns about virtual assistants, the most well known of which are Amazon’s Alexa and Apple’s Siri, while OpenAI entered the field last year with a beta feature called Tasks for its AI chatbot ChatGPT. The European Commission has yet to label any virtual assistants as gatekeepers under the DMA.

Source: Taipei Times March 23, 2026 17:15 UTC