This summer’s Cool Britannia festival showed there is a huge appetite for re-formed 90s bands, including the Bluetones, Echobelly and Sleeper. Backstage at the Cool Britannia festival earlier this month, David Heartfield and Jack Gray are explaining why the moment is right for a 90s revival. Heartfield’s and Gray’s argument about a 90s revival is, in fact, a convincing one. But two years ago, Heartfield sold Rewind – for £30m – convinced that the 80s revival phenomenon had reached its peak and the 90s was the new growth area. Back at Cool Britannia, no one in the crowd seems bothered about how far a 90s revival will spread.

Source: The Guardian September 06, 2018 12:28 UTC