Bookings for British cruises are increasing surprisingly quickly, surpassing pre-pandemic levels and attracting a wider range of tourists than in the past. Cruise lines have simplified the booking process by incorporating AI-driven planning tools that allow for dynamic itinerary customization to match individual preferences. Cruise lines are increasingly being criticized for their ecological impact and emissions. Four cruise advertisements that overstated environmental benefits were banned in recent weeks by the UK’s Advertising Standards Authority. Cruise lines are unable to avoid this question indefinitely.

Source: The Guardian January 26, 2026 08:00 UTC