Amazon, who took the top placing for the fifth consecutive time, was closely followed by First Direct and Yorkshire Bank in the biannual poll of more than 10,000 shoppers for the UK Customer Satisfaction Index (UKCSI) by the Institute of Customer Service. BT was also among the improvers with its best performance since July 2013, but remains below average in its sector. The report shows that customer satisfaction in the UK is broadly stable, with the current score of 78.1 out of 100 up 0.3 points compared with a year ago. Jo Causon, chief executive of The Institute of Customer Service, said: "For organisations to maintain momentum and benefit from long-term returns, they must continue to invest in customer service and place it at the heart of their business strategy. "The temptation may be to hold back in economically uncertain times, but with improvements in customer service worth £81.5 billion to the UK's GDP through repeat custom and recommendation, consistency is key to success."

Source: Daily Mirror January 23, 2018 05:00 UTC