More grunt: The Bristol club crest, left, will be replaced with that of a bearBristol Rugby have been sweeping all before them in the Greene King Championship this season, and yesterday they were able to announce another, less expected victory: one for the marketing team. In life’s modern contest between traditionalists and the branding specialists, this was a crushing victory for the latter when the news broke that, from June 1, the club would be known as Bristol Bears. As Mark Regan, one of the club’s most loyal and best-known former England players, said: “Let’s hope it’s a grizzly and not a teddy.”Indeed, there will undoubtedly be some mirth at Bristol’s expense, although professional sport has long been packaged and then repackaged with new names, badges and mottos, many of them with animal associations, in the eternal drive…

Source: The Times April 16, 2018 16:04 UTC