Partnering with Quantum Jump, the AA has launched the AALLLLL the Good Stuff Quiz so members can discover for themselves just how many awesome benefits are available to them beyond the iconic AA Roadservice. The AALLLLL the Good Stuff Quiz is the centrepiece of a campaign programme running through digital, social and 1-1, targeting AA Members. On top of this our large AA Roadservice team help an average of 480,000 roadside callouts each year,” said Jenni Ryan, Chief Marketing Officer at AA. Quantum Jump, CEO Ben Goodale says, “The winning feeling is exactly what being a member of the AA is all about. “We sought to bring all these benefits and facts about the AA to life in an interactive, engaging quiz which is both fun, educational, and wrapped around a compelling campaign idea,” continued Goodale.

Source: Stuff November 05, 2024 18:32 UTC