Effie awards’ is one such platform that recognizes creative ideas that makes an enormous impact in a society. In continuing to raise the standards of advertising anc creativity, the Sri Lanka Institute of Marketing hosts the Effie Awards 2017 for the 10th consecutive year while Effie Awards Global celebrates 50 years this year. Mr. Ranwala also pointed out that small and upcoming advertising agencies did quality case work at last year’s Effie Awards. Effie Awards Project Chairman, Gayan Perera mentioned that entry for this year’s awards is for cases done by agencies between 1 October 2016 and 30 September 2017. Judging of the cases will take place in July and August and the Effie Awards 2017 will be held in September this year, he added.

Source: Sunday Times May 23, 2018 03:33 UTC