Photo: Paul NoronhaJapanese tyre major Bridgestone Corporation introduced America’s legendary tyre brand Firestone with the Firestone FR500 for cars and Firestone Destination LE02 for SUVs. Firestone, a 116-year-old brand, will focus on the passenger car and SUV segments in the initial phase with the new brand, the company has said. Launching the Firestone brand, Bridgestone India Managing Director Kazuhiko Mimura said, over the past few years, India has emerged as one of the fastest growing automotive markets in the world. Firestone will focus on the passenger car and SUV segments initially and subsequently expand the size range. Firestone was founded in 1900 at Akron, Ohio, by Harvey Firestone and in 1988, Bridgestone Corporation of Japan acquired all operations of Firestone, transforming Bridgestone into one of the world’s largest tyre and rubber companies.

Source: The Hindu August 26, 2016 12:11 UTC