BrewDog’s launch of a pink “beer for girls”, ostensibly to raise awareness about gender pay inequality and sexist advertising, has come in for criticism as a cynical marketing stunt. “With Pink IPA, we are making a statement the only way we know how – with beer. pic.twitter.com/g1zonXFInmBrewDog has disclosed a 2.8% median gender pay gap in favour of men across its global business, which employs 1,000 people. BrewDog says the “lurid pink” packaging and stereotyped Pink IPA brand name are meant to be a “send-up of the lazy marketing efforts targeting the female market”. Pink IPA will also be sold in South Korea, Ireland, Germany, the US and the Netherlands.

Source: The Guardian March 06, 2018 13:05 UTC