BrewDog backs down over Lone Wolf pub trademark dispute - News Summed Up

BrewDog backs down over Lone Wolf pub trademark dispute


BrewDog, the self-described “punk” beer company, has backed down in a row over the name of a family-run pub, blaming “trigger-happy” lawyers for the legal action. BrewDog accused of hypocrisy after forcing pub to change name Read moreThe brother-and-sister team behind the Wolf pub in Birmingham were forced to drop their original plan to name the establishment the Lone Wolf, after receiving a legal warning from BrewDog, which has launched a spirit bearing the same name. Watt tweeted:James Watt (@BrewDogJames) Our lawyers got a bit trigger happy. We are happy for the Lone Wolf Bar in Birmingham to keep using the name. https://t.co/VGijMAEYK1Branding expert Graham Hales, chief marketing officer at the Chemistry Group, said BrewDog had made the right decision by backing down.


Source: The Guardian March 27, 2017 12:04 UTC



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