And this new innovative idea from BrewDog Beer in Brazil called "Throwback Crash," where the brand took drinking responsibly to the streets via a "hack" of a popular traffic app. What the brand decided to do effectively turned the act of driving drunk into a powerful, real-time ad. Only THIS time as you pass the actual location of the accident you learn that there was a fatal drunk driving accident right there. With this idea, the traffic app transforms into a live "death museum" of sorts and your car is the tour bus. How much more profound can a drunk driving message get than that?

Source: Forbes May 03, 2019 20:26 UTC