They think about a new and better way of doing that thing. They try and tell everyone that their way of doing things is much better. But yet, everyone is still doing things the old way. The obvious answer is, of course, that we are creatures of habit, and the amount of decision fatigue associated with breaking out of a routine or a habit may be something people want to avoid. So, if you are an entrepreneur who is trying to change a user’s daily habit, it is not enough to show your way is better.

Source: The Hindu January 01, 2018 10:52 UTC