The latest trend in hotel brands is to not be a brand at all. Choice Hotels — best known for Comfort Inn — has the Ascend Hotel Collection. I'm not sure you can say that about our competitors' collection brands. Q: Most hotel companies, including Hyatt, own very few properties, choosing to manage most hotels instead. While in the past, big chains sold themselves on consistency, today they are pushing one-of-a-kind properties over cookie-cutter rooms.

Source: ABC News August 07, 2016 17:14 UTC