The journey from a zero-customer base in 2015 to more than 10m Maghreb households in just two years in the face of entrenched competition is nothing short of phenomenal. Similarly, in North Africa – also known as the Arabian Maghreb – we targeted communities by bringing them the content they want. The same strategy was applied in the Arabian Maghreb, by which Yahlive signed its first agreement with 43 TV channels in November 2015. Morocco is the largest advertising marketing in North Africa, followed by Algeria.”The Maghreb especially Tunisia, Algeria and Morrocco, has been a fertile ground for satellite television since early 2000. Going forward in the Maghreb, Baranbo believes the market will only expand given the appetite for new content.

Source: The North Africa Journal June 06, 2018 06:22 UTC