ENHYPEN at the 'BORDER : DAY ONE' online media showcase in Seoul, South Korea. In just one day, fans clearly set out to show that the message resonated with them when Border: Day One sold more than 318,000 physical album copies thanks to huge pre-orders and day-of interest. Even with their small window for sales, ENHYPEN surpassed several established major-sellers and instantly became one of 2020’s best-selling new artists. ENHYPEN’s big month culminated in performing alongside their seniors at the 2021 New Year’s Eve Live concert festival that featured Big Hit Label artists like BTS, Tomorrow X Together, NU’EST, GFriend and more. Despite big shoes to fill as the latest Big Hit act, ENHYPEN has already begun proving themselves with big sales and big performances.

Source: Forbes December 31, 2020 20:00 UTC