Brazil’s golden boy brings samba, fashion to slopesReuters, BORMIO, ItalyAlpine skier Lucas Pinheiro Braathen made history on Saturday by delivering to Brazil — and the whole of South America — their first Olympic gold with victory in the giant slalom but the 25-year-old’s influence extends well beyond the slopes. Pinheiro Braathen won in Bormio wearing a white Moncler race suit with blue stars, which he helped cocreate. Brazil’s Lucas Pinheiro Braathen, center, celebrates winning a gold medal in the men’s giant slalom at the Winter Olympics in Bormio, Italy, on Saturday. He made his runway debut at the Copenhagen Fashion Week, wearing bright pink ski pants under a tailored overcoat for label J.Lindeberg. For Pinheiro Braathen, exploring his broader interests is as important as skiing.

Source: Taipei Times February 15, 2026 16:07 UTC