Branson's Virgin wins a lawsuit against a Florida train firm that said it was a tarnished brand - News Summed Up

Branson's Virgin wins a lawsuit against a Florida train firm that said it was a tarnished brand


FILE - Richard Branson, of Virgin Group, prepares to unfurl a banner during a naming ceremony for the Brightline train station, to be renamed as Virgin MiamiCentral in Miami on April 4, 2019. The lawsuit was over a deal the two companies struck in 2018 and Brightline pulled out of two years later. It came shortly after the Virgin Atlantic airline filed for bankruptcy protection in the U.S. and Virgin lost the U.K. train franchise it had held for two decades. Brightline argued that Virgin had “ceased to constitute a brand of international high repute, largely because of matters related to the pandemic.” Virgin Atlantic fought financial support from the British government after COVID-19 grounded travel. Virgin sought about 200 million pounds ($246 million) in damages in the case.


Source: ABC News October 12, 2023 13:04 UTC



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