A new international collective of advertising executives, “Brands4News”, has launched a toolkit it hopes will bring ad bucks back to “brand-unsafe” news content. As well as graphics emphasising brands’ support for journalism, the toolkit includes an inclusion list of verified safe news sites. Brands4News’ toolkit centres on its ad templates, which allow brands to “sponsor” content in a tonally appropriate way. Is there a way for those publishers to get on the inclusion list? "Fox, for as long as I live, will never be included on this quality list."

Source: CNN June 15, 2022 13:58 UTC