Apparently a lot as Indian brands, especially those in the services sector, will vouch for. “I feel brands, especially large national ones, should not to fall prey to religious chauvinism," said Ambi M.G. Last year, an Airtel user refused to talk to a Muslim customer care executive and the social media handle of the telecom brand responded to the tweet assigning a Hindu executive. Rajiv Dhingra, founder and CEO of WATConsult, the digital and social media agency of Dentsu Aegis Network noted that social media gives an open platform for brands to call out bigotry and bias. The beauty of social media platforms is that it allows both the outrage as well as shutting down of any divisive behaviour.

Source: Mint August 01, 2019 15:45 UTC