REUTERSAdvertisers are treading carefully when it comes to peddling their products and services during February's Beijing Winter Olympics, which have been shrouded by criticism over China's human-rights record. The Olympic Games are typically a chance for the world's biggest brands to pitch their products and services to a large global audience. Companies spent more than $920 million on national TV ads that aired on Comcast Corp.'s NBCUniversal during the 2018 Winter Olympics in Pyeongchang, South Korea. During the meeting, brands were asked to use their influence to insist on improvement in human rights in China. "Intel's sponsorship of the Beijing Games does not negate or undermine the chip maker's commitment or respect for human rights,'' he added.

Source: Bangkok Post December 26, 2021 23:59 UTC