And when the demonstrations entered the world’s consciousness, corporate brands decided it was time for them to step up. But in the era of George Floyd protests, brands are being increasingly called out for “performative” feats of activism. Gabriel said consumers aren’t falling for the Instagram posts or hashtags when brands try to align with movements like Black Lives Matter. Notice how Hyde Park is neatly excluded)June 12: FedEx posts solidarity statement to uplift African American community. The Instagram account ”Silent Brands” has highlighted companies who have either not released any statements or published vague declarations that don’t specifically address anti-Black racism.

Source: Huffington Post June 24, 2020 18:00 UTC