Authentic Brand InvolvementThe challenge for brands is to get involved in social causes in authentic ways. Social Causes Are a Brand's ResponsibilityTo him and the team at Verizon, it's an absolute responsibility to walk the walk with social causes. The company started with the desire to help more consumers realize many existing natural brands are not exactly natural. Lessons LearnedFor brands to commit to social causes, they need to apply resources, funding, and a clear purpose that links to the overall business. However, Verizon and Made Of provide benchmarks to prioritize ways to make the world a better place to live and work.

Source: Forbes August 30, 2018 18:29 UTC