Brandon Truaxe, the former CEO and founder of the skin care company Deciem, has died at age 40. Representatives of Deciem and The Estée Lauder Cos., a minority stake investor in Deciem, did not immediately respond to HuffPost’s request for comment. The Toronto-based company, nicknamed “The Abnormal Beauty Company,” was called Deciem after Truaxe’s intention to launch 10 lines under the brand’s umbrella, though the brand has now exceeded that. As for Truaxe, he has had a multitude of highs and lows with the company. The response on social media has been widespread, as many fans of his skin care brand mourn his death:

Source: Huffington Post January 21, 2019 19:52 UTC