These may include a company logo, company values, a message that should resonate with a desired company audience and things of this nature. There are also link branding services that do not deal with email, but the actual hosting of files and linking those files or data effectively. Recently, pCloud, a cloud service provider, has even added a link branding service of its own tied to its cloud hosting platform. “Branding is your strategy, while marketing encompasses your tactical goals.”There are some clear differences between branding and marketing, but both fall into the sphere of awareness. Branding, marketing, sales and public relations are things most successful companies take pride in and put a heavy emphasis on.

Source: Forbes March 10, 2019 20:24 UTC