At around this time of the year I like to encourage my clients to take a look at their brands and ask themselves a few questions. The kind of questions I like them to ask produce a reality check on their brand’s current health and relevance. These are all simple questions that don’t overcomplicate the task. Here are four of the most useful questions for you to try:1. Remember to celebrate achievements because - in branding, as in life - you cannot build upon success that has not been acknowledged.

Source: The Star February 24, 2021 00:56 UTC