As far as branding is concerned even our businesses have been very slow in realising the power of brands. Country branding is not different from product branding, where the same principles are followed. Global leaders that architected their country branding include Nelson Mandela of South Africa, Lee Kuan Yu of Singapore, Mahatir Muhammad of Malaysia. Nation and its leaders have to have a clear vision as to where they exactly want to take the country. Whether it is product branding or country branding, honesty and transparency is very important.

Source: The Nation August 19, 2021 00:56 UTC