MUMBAI: The first Brand Equity Marketing Awards have been announced and the winners are: Asian Paints (Marketing Excellence), Bajaj V (Social Media Marketing), Carvaan from Saregama (Innovation), Durex ( Digital Marketing ), MakeMyTrip (Integrated Marketing), Rajasthan Tourism (Print Marketing) and Sonata ACT (Brand Launch).The scope of winners was wide and varied. Bajaj V was a motorcycle crafted from the metal of India’s first aircraft carrier INS Vikrant, which put being social — both in terms of social good and leveraging the power of social media — at the heart of its communication. Carvaan brought an older audience closer to the songs they grew up on via an easy-to-use device. The awards were presented by Piyush Pandey, executive chairman, O&M South Asia; Falguni Nayar, CEO, Nykaa; Prasoon Joshi , CEO, McCann Worldgroup India; and Ramesh Chauhan, chairman, Bisleri. For full details on the winners, please remember to pick up the next issue of Brand Equity with The Economic Times.

Source: Economic Times April 23, 2018 05:03 UTC