Brand Confusion: What Do Our Political Parties Stand For? - News Summed Up

Brand Confusion: What Do Our Political Parties Stand For?


by Philip Kotler & Christian SarkarFor many years, Americans held a clear idea of the differences between the Republican and Democratic parties. Today, the clarity of what the two parties stand for and what they should stand for is lacking. I wish to give the Democratic Party the opportunity to make its historic decision clearly and without equivocation. In our opinion, the Democratic party must take a clear stand favoring progressive legislation. Stand for Something: The Case for Political BrandingWe need both parties to give us a better definition of their respective brands.


Source: Huffington Post June 11, 2017 06:00 UTC



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