The report, created by Facebook after the enormous controversy surrounding the use of social media in the 2016 United States presidential election, is now compulsory in several countries, but not New Zealand. Labour’s pledge was forward-looking to the election but the party also had events of last year firmly in mind. Those sensitivities demonstrate both that the importance of social media as an electoral battleground is ever increasing, and that National is the slickest operator in that sphere. Topham Guerin was then commissioned by Britain’s Conservative Party for its election campaign, where it again outplayed the opposing media team. This may be a forlorn hope, as the Facebook tool was compulsory for all parties in the British election, so Topham Guerin is well acquainted with how to comply with it.

Source: Otago Daily Times January 24, 2020 15:22 UTC