And even if those two pull decent business while A Quiet Place Part II still becomes the first-ever Labor Day weekend blockbuster, what we’ll get this year is not a summer movie season. However, it’s also an attempt to create something approximating a summer movie season that’s keeping these big movies from moving to safer dates. There frankly isn’t much commercial value in a summer movie season with essentially two big movies that were too damn stubborn to move elsewhere doing their best to mimic a successful theatrical release during a global pandemic. The notion of a “summer movie season” is obviously somewhat flexible, as two of the biggest summer movies of all time (Avengers: Infinity War and Avengers: Endgame) opened in late April. Nonetheless, even if by some miracle Tenet and Mulan stick around, that’s not a summer season, and we need to stop pretending otherwise.

Source: Forbes June 27, 2020 18:00 UTC