Here’s the thing: It is entirely possible, if not plausible, that Rian Johnson’s The Last Jedi will be the most frontloaded Star Wars movie of all time. Even the with key pre-Christmas December opening, we may see a situation where, entirely by default, The Last Jedi has smaller/shorter legs than any live-action (not Star Wars: The Clone Wars) and mainstream (sorry, Caravan of Courage: An Ewok Adventure) Star Wars movie to date. The moviegoing business gets more frontloaded all the time, and Attack of the Clones had to face Spider-Man, which was the first time that a Star Wars movie wasn’t the biggest game in town. ), but it does leave open the possibility that The Last Jedi will take the arbitrary title of most frontloaded Star Wars movie in two months’ time. If it opens huge (even for Star Wars standards) and yet plays like a standard December release, well, let’s do a little math.

Source: Forbes September 15, 2017 17:01 UTC