That means it earned 11.6% of its total weekend gross via Thursday previews and had a 2.35x weekend multiplier. Amusingly enough, this Fri-Sun debut isn't just lower than Prometheus (that was to be expected) but lower than the $38.2m opening of Alien vs. And, the Alien franchise is a long-running brand that is more known/appreciated than obsessed upon by general moviegoers. Predator, we haven't had an Alien movie with "Alien" in the title that was universally embraced and was an unquestionable smash hit since James Cameron's Aliens back in 1986. And, conversely, the hardcore "Look, it's an old-school Alien movie!"

Source: Forbes May 21, 2017 14:37 UTC