Martin Lawrence and Will Smith in Sony and Columbia's 'Bad Boys For Life' Sony and ColumbiaSix ways Sony successfully revitalized Will Smith and Martin Lawrence's Bad Boys franchise. That means Bad Boys 3 sold about as many tickets over its first four days of release as Bad Boys II sold in its first three days. Yes, I’d imagine anyone who will see Bad Boys For Life on Monday otherwise would have seen it over the traditional Fri-Sun weekend. But audiences generally liked Bad Boys and Bad Boys II. Between Jumanji and Bad Boys, Sony has a formula for reviving their older, star-driven franchises.

Source: Forbes January 19, 2020 15:55 UTC