So who will be victorious in this “David and Goliath” burger chain showdown? According to Eater, Tasty Burger did file a trademark application with the U.S. Patent and Trademark Office in 2010. United States Patent and Trademark Office refused to register a trademark for Tasty Burger because it is merely descriptive and not enforceable. Boston-based Tasty Burger, which opened in 2010 and currently operates six locations in New England, says the burrito chain is ripping off its name and logo—and wants Chipotle to consider a rebrand, immediately. The trademark includes the "words ‘Tasty Burger’ inside a stylized banner” but does not specifically mention the color red.

Source: Fox News August 09, 2016 13:52 UTC